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Why cakes make great PR
Why cakes make great PR Success is sweet and everyone loves cake – right? Cakes make a great PR opportunity to celebrate business anniversaries, milestones and product launches. Here’s why, alongside some of the cakes I’ve had the pleasure of helping to create, promote and eat. Cakes have great visual impact for the media Every… Read more
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How to manage a crisis
Why summer is the perfect time to have a crisis – how to weather a PR storm. Read more