PR Services

I’m a Yorkshire based (just outside York) PR consultant working with clients in Yorkshire, Lincolnshire, the North East and nationally to boost your media presence.

I have delivered high profile media coverage for clients across visitor attractions, museums & heritage, environment, nature & conservation, hotels and hospitality, food and drink, social housing, theatre and the arts.

My PR services range from writing a one-off press release and organising a PR launch, to working with social media influencers and providing ongoing PR support on a monthly retainer or working as a fractional PR manager. I’m used to delivering PR on a tight budget.

I can secure coverage for you in local, regional, national and trade press. I can also provide additional PR support including crisis PR, stakeholder communications and community engagement and can even train your in-house team or volunteers in PR. Here are just a few of the many titles I’ve secured PR coverage in:

Here is a taste of the PR campaigns and profile I’ve delivered for my clients and you can find some recent releases here. I also provide holistic marketing support across a range of marketing channels. You can view my marketing portfolio here.

PR for Hotels & Hospitality

I worked with Hotel Victoria, Robin Hood’s Bay and the White Hart Hotel, Lincoln to promote overnight stays and their food and beverage offers. I developed an annual PR plan for both hotels capitalising on key events, new launches and key staff. I pitched to travel trade, lifestyle and leisure publications, hotel and catering titles and influencers to secure press visits and reviews. Here are just a few of the reviews I secured. National World and Yorkshire Post reviews of Hotel Victoria. National World and Savour Magazine review of the White Hart Hotel. I also secured extensive media coverage for the White Hart Hotel’s designation as a World Origin Site.

PR for Museums, Heritage & Historic Houses – York Unlocked

“She seems very well connected within Yorkshire and a respected resource. We plan to use her services again and consider her a member of “the team””

I led PR in both 2022 and 2023 for York Unlocked – a new public event opening up access to York’s normally closed building gems. I wrote press releases, pitched to media contacts and social media influencers and coordinated PR launch events and media interviews. I secured extensive media coverage on a very tight budget – including national BBC coverage and features on BBC Look North Leeds and North East and Cumbria. I also secured features in the Guardian, the Daily Mail, Manchester Evening News, Yorkshire Post, Yorkshire Living magazine, Great British Life, and Living North magazine. I was re-appointed for 2023 after a successful launch year.

PR for Arts and Culture – Selby Stories

I delivered over 60 pieces of media coverage for Selby Stories – a 3 year funded programme of arts and culture, working on a very limited budget. I raised the profile of the artists and writers and art installations – including BBC TV coverage of Selby in Minecraft and Yorkshire Live, BBC Radio coverage of the artist in residence in Selby Abbey and a wide range of features in the Yorkshire Post, Living North, York Press , York Mix and specialist crafts titles including Embroidery Magazine. I also delivered marketing for Selby Stories including managing the website and social media- please see my marketing portfolio.

PR for Food & Drink – Food Festival at Selby Abbey

I was appointed to deliver PR and marketing for Eat Your Heart Out – a new one-day food festival at Selby Abbey funded by the Shared Prosperity Fund. I generated over 18 pieces of local and regional coverage including multiple news stories and a feature in the Yorkshire Post, coverage on York Mix and Yorkshire BDaily, the Yorkshire Evening News, Sheffield Star and Wakefield Express. Marketing and PR delivered over 1,000 visitors to the event and organic and paid-for social media activity on the Explore Heart of Yorkshire channels were the highest performing in the site’s history.

PR for Social Housing Charities – Leeds Action to Create Homes

I support Leeds housing charity, Latch, with PR activity for a number of key high profile events each year. I have coordinated media launches for property refurbishments, the launch of two Community Share Issues, the completion of housing redevelopments and the important milestone of Latch’s 100th home. I have delivered over 25 pieces of coverage for Latch including broadcast coverage on the ITV Yorkshire, Greatest Hits Radio and BBC Radio Leeds as well as features in the Yorkshire Post, Yorkshire Evening Post, Big Issue North and a wide range of local printed and digital publications, including Leeds Living. In June 2023 I helped Latch to launch their second Community Share Issue- securing them coverage on BBC national news, ITV Yorkshire news (twice!) and Greatest Hits Radio.

PR for Education and Theatre Arts – Giggleswick School & The Richard Whiteley Theatre, Settle

I delivered PR for the independent school Giggleswick School and the Richard Whiteley Theatre in Settle. I wrote award applications, leading to the school being shortlisted for a TES award for the Best Use of Technology 2023. I secured news and feature coverage in national, regional and local titles including Yorkshire Life, yahoo news, Lancaster Guardian, Craven Herald, Bury Times, Lancashire Telegraph and Yorkshire Living magazine and education titles including Talk Education, Independent School Parent and Independent School Magazine.

PR for Historic Houses, Heritage & Conservation – The National Trust

I support the National Trust North Region with a wide range of marketing consultancy and PR services. I worked as a freelance PR consultant covering a maternity leave role delivering PR across the North region, including coordinating press release, handling a number of major PR issues and delivering PR training.

I continue to work with the National Trust on PR for a number of properties. These included the 50th anniversary of the National Trust’s custodianship of the coast at Formby, where I also led community engagement communications for planned visitor facility developments and the transfer of land to the National Trust from Sefton Council. Most recently I worked with Fountains Abbey in 2023 on messaging and press releases for their World Heritage Site Masterplan ahead of a planning application.

PR for Artists and Craftspeople – Great Northern Contemporary Crafts Fair

I have generated substantial PR for a wide range of Yorkshire artists and crafts people – helping to raise their profiles and generate sales. I was engaged to deliver PR for the Great Northern Contemporary Crafts Fair (Manchester and Sheffield). PR highlights include artist photo features in Living North magazine, the Yorkshire Post, York Press and the Dalesman as well as listings and event coverage.

I have also worked on a pro bono basis to secure media coverage for East Yorkshire artists participating in Pocklington Area Open Studios. Press coverage secured for 2025 included features in the Hull Daily Mail, York Press and Yorkshire Life magazine.

PR for Theatre & Arts – York Minster Mystery Plays

I was engaged as a PR consultant for the Mystery Plays in 2016 held at York Minster for the first time in over 20 years. I generated outstanding local, regional and national press coverage, features and arts, events and theatre reviews including in the Guardian, What’s on Stage, the State of the Arts, Yorkshire Post, British Theatre Guide, Exeunt Magazine, Secret York and the Yorkshire Evening Post, York Press. I also secured coverage on BBC Look North and ITV Calendar as well as multiple radio features. I developed a new media contact database for the Press Office.

PR for Wildlife, Gardening and Environment – Little Silver Hedgehog

I have generated outstanding local, regional and national PR coverage for my jewellery business and wildlife rescue and conservation work – Little Silver Hedgehog. I have featured on national BBC Breakfast, BBC Rip Off Britain, BBC Look North, BBC Radio York and Minster FM, the Daily Telegraph, Daily Mail, Yorkshire Post, Living North, Hull Daily Mail, BBC Radio York, BBC Radio Humberside, Yorkshire Life, the York Press and Professional Jeweller. My brand has over 25,000 social media followers.

PR for Gardens and Visitor Attractions – Stillingfleet Lodge Gardens

I was appointed to help the garden raise the profile of their 10th annual Family Wildlife Day in the media. I also spotted a media opportunity to raise the profile of the garden owner, Vanessa Cook, one of the early pioneers of organic gardening and in the year of her 80th birthday. I secured a wide range of local and regional Yorkshire press overage for both the event and Vanessa’s organic gardening and wildlife friendly approach including in York Mix, Mag North, Yorkshire Post and Yorkshire Living magazine. I also secured an interview with Vanessa on BBC Radio York during the wildlife event.

I currently deliver PR and marketing for local environmental organisation, Greener Pocklington, to raise awareness of their nature and environmental initiatives. I recently secured coverage for their 2025 garden tree weekend in the Hull Daily Mail, Great British Life, the York Press, the Northern Echo and the Darlington and Stockton Times.

PR for Museums and Masterplan Communications – National Railway Museum’s £50 million redevelopment

I was engaged as a PR consultant to develop and deliver PR and stakeholder engagement for the early stages of the National Railway Museum’s planned £50 million redevelopment. I created a stakeholder communications plan and built relationships with a wide range of internal and external stakeholders in addition to running a high profile PR campaign. Coverage was secured in a wide range of local, regional and national titles including the Financial Times, Design Week, York Mix, Built Environment Networking, Yorkshire Post, York Press, Museums Journal and a wider range of other museums and design titles. I also led community engagement communications including pre-planning consultation involving public exhibitions and events to communicate the museum’s future plans. I developed a wide range of print, digital and social media marketing to support the communications.

My freelance work at the National Railway Museum followed 10 years working in-house at the museum heading up their marketing and PR department where I secured extensive national and international PR coverage and led marketing and advertising campaigns.. I also previously worked in PR and marketing for Welcome to Yorkshire and the North York Moors National Park Authority.

If you’d like to book a free PR power hour or chat about how I can help your business, please get in touch.