
I provide freelance marketing and PR support services in York without the price tag of a large Yorkshire PR agency. I can help whether you are looking for holistic marketing support or temporary staff to help with a big project or to cover busy periods/maternity or paternity leave. I can provide marketing and PR support on a monthly retainer or work with you on a one-off piece of work.
Marketing strategy development: I will get under the skin of your business and develop a marketing strategy tailored to your needs and aspirations – whether you’d like to focus one year or five years ahead. This might involve reviewing a plan you already have to see what is working and what isn’t or developing a strategy from scratch.
Marketing campaign management: I can develop and deliver marketing campaigns to generate awareness, grow footfall or increase sales. I have experience of running campaigns of all sizes and budgets. I can write and distribute a simple leaflet, through to developing high profile marketing campaigns across TV, outdoor advertising and direct mail.
PR: I can raise your media profile in the local, regional and national media. I can help with everything from drafting a press release to building relationships with journalists, handling media launches, coordinating journalist review visits and media events or reviewing your media contact database. I also have extensive experience of crisis PR and reputation management and can help you put a crisis plan in place or work with you to train your team to face a media storm.
Social media management and website: I can help you to grow your profile online through the web, blogs, e-newsletters, social media and online advertising. I’ll guide and inspire you to create engaging social media content that really makes you stand out from the crowd.
Copywriting: Words engage. I can help you to write words that people want to read or review and improve copy you already have.
Brand development: I can help you refresh or completely relaunch your brand. I can handle anything from a simple logo refresh and development of basic brand guidelines through to a complete rebrand and roll out across a complex physical site.
Fundraising communications: I have worked with numerous charities and non profit organisations on fundraising communications, grant applications and marketing for funded projects. I can help you write a fundraising application or develop a marketing package for sponsors. I can also help you to weave cause related messaging into your communications to help increase engagement and donations and assist you with evaluation to report back to funders.
Funded Project Evaluation: Delivering a strong return on investment is central to all my marketing consultancy, especially when I am working for charities where every penny counts. Many of my projects have been funded (including by the National Lottery Fund and the Arts Council) and I can help you evaluate your marketing to ensure every penny works as hard as possible and to report back to funders.
Community and stakeholder engagement: I have experience of working on major redevelopments and contentious projects. I can help you manage stakeholder communications to help your plans run smoothly.
Marketing and PR training: I can run marketing and PR training to develop the skills of your team. I will tailor my training package to suit your individual needs. I can even work with your volunteers or junior members of staff to up-skill them so that they can support you better.
You can explore more about my services and what I’ve delivered for other clients throughout this site. I’d love to chat to see if I am the right person to help your business – please drop me a line.