Thrilled to unveil a new brand for the North Yorkshire Moors Railway that I’ve been working on with the internal team at the railway and Manchester based branding agency Instruct Studio over the past 12 months. I’ve led the project – from developing the brief, to appointing the branding agency and coordinating the roll out.Continue reading “New brand for the North Yorkshire Moors Railway”
Author Archives: Emma Kate Farley
Latch Annual Report
Proud to have completed researching and copywriting the third Annual Report I’ve written for Leeds Housing Charity, Latch. I started working with latch to develop a strategic marketing plan and review all their marketing materials a number of years ago. I’ve helped them to become self sufficient and undertake more promotional work themselves but IContinue reading “Latch Annual Report”
My Ethical Career
From launching the UK’s first Ethical Careers Service to building my own ethical marketing consultancy business and becoming a jeweller by accident – here’s my story. My first job after University involved launching the UK’s first Ethical Careers Service. I was lucky to grab this fabulous opportunity working with campaigning organisation People & Planet inContinue reading “My Ethical Career”
PR for Latch – Community Share Issue 2023
I was delighted to be appointed again to help Leeds housing charity, Latch, launch their second Community Share Issue. This enables socially responsible investors to help Latch raise £650,000 to purchase and transform 6 derelict houses in the city, providing quality homes for the homeless and those in housing need. I was responsible for allContinue reading “PR for Latch – Community Share Issue 2023”
PR for York Unlocked 2023
YORK UNLOCKED 2023 Delighted to have been appointed as a PR freelancer to lead the second year of PR for this fabulous event in York, York Unlocked. Last year I achieved a huge breadth of Yorkshire media coverage including BBC Look North and Look North East as well as national BBC coverage and features inContinue reading “PR for York Unlocked 2023”
Annual report writing
I’m a copywriter based in York and I love writing annual reports! As the end of the financial year looms, it’s a time many organisations dread. The annual drama of writing your annual report. I’d love to chat about how I can help your organisation or business with annual report writing. Tell your story andContinue reading “Annual report writing”
Branding and why it matters
I’ve worked on a number of brand projects in Yorkshire for organisations and businesses of all sizes. Brand is often seen as something scary or just for the big names. But it shouldn’t be. Your brand is crucial whatever size you are. Your brand communicates who you are, why you are and what sets youContinue reading “Branding and why it matters”
New client wins
Thrilled to be working as a freelance marketing and PR consultant for a number of new York, Selby and wider Yorkshire clients. Selby District Residents’ Engagement Festival I have been appointed to lead the marketing and PR for this popular event, returning for the third year in 2023. I’ll be developing the marketing plan, managingContinue reading “New client wins”
Marketing support for charities
I work with everyone from large local authorities to one-person businesses and charities. I have supported Leeds housing charity Latch with its marketing and PR activities for the last three years. Latch has not historically focused on marketing although it did have a website, social media channels and brand guidelines in place. My work hasContinue reading “Marketing support for charities”
Why cakes make great PR
Why cakes make great PR Success is sweet and everyone loves cake – right? Cakes make a great PR opportunity to celebrate business anniversaries, milestones and product launches. Here’s why, alongside some of the cakes I’ve had the pleasure of helping to create, promote and eat. Cakes have great visual impact for the media EveryContinue reading “Why cakes make great PR”
Emma Kate Farley Communications 