Author Archives: Emma Kate Farley

PR for York Unlocked 2023

YORK UNLOCKED 2023 Delighted to have been appointed as a PR freelancer to lead the second year of PR for this fabulous event in York, York Unlocked. Last year I achieved a huge breadth of Yorkshire media coverage including BBC Look North and Look North East as well as national BBC coverage and features inContinue reading “PR for York Unlocked 2023”

Branding and why it matters

I’ve worked on a number of brand projects in Yorkshire for organisations and businesses of all sizes. Brand is often seen as something scary or just for the big names. But it shouldn’t be. Your brand is crucial whatever size you are. Your brand communicates who you are, why you are and what sets youContinue reading “Branding and why it matters”

New client wins

Thrilled to be working as a freelance marketing and PR consultant for a number of new York, Selby and wider Yorkshire clients. Selby District Residents’ Engagement Festival I have been appointed to lead the marketing and PR for this popular event, returning for the third year in 2023. I’ll be developing the marketing plan, managingContinue reading “New client wins”

Marketing support for charities

I work with everyone from large local authorities to one-person businesses and charities. I have supported Leeds housing charity Latch with its marketing and PR activities for the last three years. Latch has not historically focused on marketing although it did have a website, social media channels and brand guidelines in place. My work hasContinue reading “Marketing support for charities”

Why cakes make great PR

Why cakes make great PR Success is sweet and everyone loves cake – right? Cakes make a great PR opportunity to celebrate business anniversaries, milestones and product launches. Here’s why, alongside some of the cakes I’ve had the pleasure of helping to create, promote and eat. Cakes have great visual impact for the media EveryContinue reading “Why cakes make great PR”