I recently helped the White Hart Hotel in Lincoln generate TV coverage to mark its receipt of World Origin Site status. Securing TV coverage is no mean feat. Here’s what I did to secure maximum coverage and my top tips if you’d like to secure TV coverage for your business. The event A plaque wasContinue reading “Securing TV coverage for heritage – Guy Martin, a WWI replica tank and World Origin Site Status”
Category Archives: Uncategorized
Extra marketing support – when you need it most
As a marketing freelancer in Yorkshire, I’m flexible about how I work to suit the needs of your organisation. Many clients approach me because they have been awarded significant funding but don’t have the internal marketing resource to deliver. Some have had changes in their marketing team and want some help to get them throughContinue reading “Extra marketing support – when you need it most”
HLF Project Evaluation – £10M Yorkshire’s Magnificent Journey
I’m busy writing up the final evaluation report for the 6 year £10 million Yorkshire’s Magnificent Journey project delivered by the North Yorkshire Moors Railway and funded primarily by the The National Lottery Heritage Fund. The project concludes in July 2024 having delivered a wealth of projects that have transformed the railway and its futureContinue reading “HLF Project Evaluation – £10M Yorkshire’s Magnificent Journey”
New brand for the North Yorkshire Moors Railway
Thrilled to unveil a new brand for the North Yorkshire Moors Railway that I’ve been working on with the internal team at the railway and Manchester based branding agency Instruct Studio over the past 12 months. I’ve led the project – from developing the brief, to appointing the branding agency and coordinating the roll out.Continue reading “New brand for the North Yorkshire Moors Railway”
Annual Report Project Management
Proud to have completed researching and copywriting the third Annual Report I’ve written for Leeds Housing Charity, Latch. I started working with latch to develop a strategic marketing plan and review all their marketing materials a number of years ago. I’ve helped them to become self sufficient and undertake more promotional work themselves but IContinue reading “Annual Report Project Management”
Social Housing PR – Latch Community Share Issue
I was delighted to be appointed again to help Leeds housing charity, Latch, launch their second Community Share Issue. This enables socially responsible investors to help Latch raise £650,000 to purchase and transform 6 derelict houses in the city, providing quality homes for the homeless and those in housing need. I was responsible for allContinue reading “Social Housing PR – Latch Community Share Issue”
PR for heritage clients – York Unlocked 2023
YORK UNLOCKED 2023 Delighted to have been appointed as a PR freelancer to lead the second year of PR for this fabulous event in York, York Unlocked. Last year I achieved a huge breadth of Yorkshire media coverage including BBC Look North and Look North East as well as national BBC coverage and features inContinue reading “PR for heritage clients – York Unlocked 2023”
Branding and why it matters
I’ve worked on a number of brand projects in Yorkshire for organisations and businesses of all sizes. Brand is often seen as something scary or just for the big names. But it shouldn’t be. Your brand is crucial whatever size you are. Your brand communicates who you are, why you are and what sets youContinue reading “Branding and why it matters”
New client wins – PR for theatre, gardens, independent school & festivals
Thrilled to be working as a freelance marketing and PR consultant for a number of new York, Selby and wider Yorkshire clients. Selby District Residents’ Engagement Festival I have been appointed to lead the marketing and PR for this popular event, returning for the third year in 2023. I’ll be developing the marketing plan, managingContinue reading “New client wins – PR for theatre, gardens, independent school & festivals”
Marketing support for charities
I work with everyone from large local authorities to one-person businesses and charities. I have supported Leeds housing charity Latch with its marketing and PR activities for the last three years. Latch has not historically focused on marketing although it did have a website, social media channels and brand guidelines in place. My work hasContinue reading “Marketing support for charities”
Emma Kate Farley Communications 