Securing TV coverage – Guy Martin, a WWI replica tank and World Origin Site Status

I recently helped the White Hart Hotel in Lincoln generate TV coverage to mark its receipt of World Origin Site status. Securing TV coverage is no mean feat. Here’s what I did to secure maximum coverage and my top tips if you’d like to secure TV coverage for your business. The event A plaque wasContinue reading “Securing TV coverage – Guy Martin, a WWI replica tank and World Origin Site Status”

Why cakes make great PR

Why cakes make great PR Success is sweet and everyone loves cake – right? Cakes make a great PR opportunity to celebrate business anniversaries, milestones and product launches. Here’s why, alongside some of the cakes I’ve had the pleasure of helping to create, promote and eat. Cakes have great visual impact for the media EveryContinue reading “Why cakes make great PR”