Feeling stuck with your marketing? Unsure about what to focus your marketing resource on? Know your marketing isn’t working but not sure why or where to start to improve it? I can help with a marketing audit.
I specialise in working with non profits, charities and SMEs to help unpick and boost your marketing. Perhaps you have invested in some social media support but this isn’t joined up with other marketing activity or maybe you are working with a marketing agency and aren’t sure if you’re getting good value. You might be thinking about whether to use a freelancer, an agency or an in-house role to support your marketing but you aren’t sure which option is best. Are you spending hours on social media but ignoring other channels and getting limited return?
A marketing audit will help bring clarity and direction to your marketing, helping you focus on the most effective marketing tools to drive your business forward.
I start by getting to know you and under the skin of your marketing including how it aligns (or not) with your business objectives. We’ll agree key areas for me to review. Who are your audiences and how well do you communicate with them? Do you even know who your audiences are? What marketing channels are you currently using and are they right for your audiences? What is working well or what isn’t – do you monitor or evaluate? What social media channels are you using and are they resonating with your audiences? I’ll also look at your brand and your website and benchmark your marketing against key ‘competitors’ or organisations we identify as ‘best in class’ so you are clear about where you are starting from and can set realistic aspirations about where you want to get to.
A marketing audit can transform your business and help you sleep better at night! It forms the solid foundation for the development of a marketing plan or strategy – which you can deliver in-house or work with me to develop. I can even help you look at how you resource your marketing plan – whether that’s in-house, using a marketing agency, in-house support, volunteers, freelancers or a combination. I can even help you with the procurement or recruitment.
If you think a marketing audit might help you, please get in touch. I’d love to chat and can also put you in touch with similar organisations I’ve worked with who have benefited and have found their way out of the marketing maze.
Emma Kate Farley Communications 