Delivering cost effective marketing

Delivering cost effective marketing and PR is absolutely essential, particularly when you work with charities and small businesses like I do. Everyone is feeling the pinch and it’s more important than ever to ensure that every marketing penny is working as hard as possible for you. I might not be ‘cheap’ but I’m sure I’llContinue reading “Delivering cost effective marketing”

Fundraising campaign for the North Yorkshire Moors Railway

I work with the North Yorkshire Moors Railway on an ad hoc freelance basis to support marketing and fundraising campaigns. I was recently engaged to develop and implement a marketing campaign to raise funds for the charity. The campaign aimed to raise £200,000 to kick-start the restoration of The Green Knight locomotive. My role involved:Continue reading “Fundraising campaign for the North Yorkshire Moors Railway”