New Online Course – Generating Media Coverage on a Shoestring

Are you involved with a non profit, charity or community project? My new online course on 29 January 2026 (evening) will help you to get your story in the media without any budget or experience. I will share tips from my day job – working in PR for over 30 years to help you goContinue reading “New Online Course – Generating Media Coverage on a Shoestring”

Evaluation of £10M Yorkshire’s Magnificent Journey Project

I’m busy writing up the final evaluation report for the 6 year £10 million Yorkshire’s Magnificent Journey project delivered by the North Yorkshire Moors Railway and funded primarily by the The National Lottery Heritage Fund. The project concludes in July 2024 having delivered a wealth of projects that have transformed the railway and its futureContinue reading “Evaluation of £10M Yorkshire’s Magnificent Journey Project”

My Ethical Career

From launching the UK’s first Ethical Careers Service to building my own ethical marketing consultancy business and becoming a jeweller by accident – here’s my story. My first job after University involved launching the UK’s first Ethical Careers Service. I was lucky to grab this fabulous opportunity working with campaigning organisation People & Planet inContinue reading “My Ethical Career”

Why cakes make great PR

Why cakes make great PR Success is sweet and everyone loves cake – right? Cakes make a great PR opportunity to celebrate business anniversaries, milestones and product launches. Here’s why, alongside some of the cakes I’ve had the pleasure of helping to create, promote and eat. Cakes have great visual impact for the media EveryContinue reading “Why cakes make great PR”