Emma Kate Farley

Fundraising campaign for the North Yorkshire Moors Railway

I work with the North Yorkshire Moors Railway on an ad hoc freelance basis to support marketing and fundraising campaigns. I was recently engaged to develop and implement a marketing campaign to raise funds for the charity. The campaign aimed to raise £200,000 to kick-start the restoration of The Green Knight locomotive. My role involved:Continue reading “Fundraising campaign for the North Yorkshire Moors Railway”

New Online Course – Generating Media Coverage on a Shoestring

Are you involved with a non profit, charity or community project? My new online course on 29 January 2026 (evening) will help you to get your story in the media without any budget or experience. I will share tips from my day job – working in PR for over 30 years to help you goContinue reading “New Online Course – Generating Media Coverage on a Shoestring”

Promoting Wildlife and Heritage at Pocklington’s Primrose Wood

Proud to have recently completed an environmental marketing project, creating interpretation for Primrose Wood in Pocklington in the Yorkshire Wolds. The heritage and environmental interpretation includes signage, a leaflet, website content and a series of walks that I will lead in Spring 2026. The elements aim to inspire people to explore and discover the historyContinue reading “Promoting Wildlife and Heritage at Pocklington’s Primrose Wood”

Agency, freelancer or employee?

Should you work with a York PR agency, a York freelancer or employ someone? This is a conundrum faced by many businesses. I’ve worked in house managing a team and recruitment, I’ve appointed and managed PR and marketing agencies and have also worked for agencies as well as working freelance. I can give you aContinue reading “Agency, freelancer or employee?”

A flexible pair of extra hands

As a marketing freelancer in Yorkshire, I’m flexible about how I work to suit the needs of your organisation. Many clients approach me because they have been awarded significant funding but don’t have the internal marketing resource to deliver. Some have had changes in their marketing team and want some help to get them throughContinue reading “A flexible pair of extra hands”

Evaluation of £10M Yorkshire’s Magnificent Journey Project

I’m busy writing up the final evaluation report for the 6 year £10 million Yorkshire’s Magnificent Journey project delivered by the North Yorkshire Moors Railway and funded primarily by the The National Lottery Heritage Fund. The project concludes in July 2024 having delivered a wealth of projects that have transformed the railway and its futureContinue reading “Evaluation of £10M Yorkshire’s Magnificent Journey Project”

New brand for the North Yorkshire Moors Railway

Thrilled to unveil a new brand for the North Yorkshire Moors Railway that I’ve been working on with the internal team at the railway and Manchester based branding agency Instruct Studio over the past 12 months. I’ve led the project – from developing the brief, to appointing the branding agency and coordinating the roll out.Continue reading “New brand for the North Yorkshire Moors Railway”

Latch Annual Report

Proud to have completed researching and copywriting the third Annual Report I’ve written for Leeds Housing Charity, Latch. I started working with latch to develop a strategic marketing plan and review all their marketing materials a number of years ago. I’ve helped them to become self sufficient and undertake more promotional work themselves but IContinue reading “Latch Annual Report”

My Ethical Career

From launching the UK’s first Ethical Careers Service to building my own ethical marketing consultancy business and becoming a jeweller by accident – here’s my story. My first job after University involved launching the UK’s first Ethical Careers Service. I was lucky to grab this fabulous opportunity working with campaigning organisation People & Planet inContinue reading “My Ethical Career”

PR for Latch – Community Share Issue 2023

I was delighted to be appointed again to help Leeds housing charity, Latch, launch their second Community Share Issue. This enables socially responsible investors to help Latch raise £650,000 to purchase and transform 6 derelict houses in the city, providing quality homes for the homeless and those in housing need. I was responsible for allContinue reading “PR for Latch – Community Share Issue 2023”