10 years ago in March I left a wonderful in-house job heading up the marketing and PR department at the National Railway Museum. I’d delivered a new brand, generated the best visitors numbers in over 3 decades (over 1 million!) and relaunched the locomotive Flying Scotsman and was seeking a new challenge. I’m proud toContinue reading “Celebrating a decade providing freelance marketing and PR support”
Category Archives: Uncategorized
Boost Your Marketing with a Marketing Audit
Boost your marketing with a marketing audit. Working with non profits, charities and SMEs to unpick and focus your marketing.
Media Coverage Success: Local Arts, Heritage, Hotels & Environmental Initiatives
Media coverage successes for hotels and heritage in North Yorkshire and Lincolnshire, local environmental and nature conservation projects and East Yorkshire artists.
Fundraising campaign for the North Yorkshire Moors Railway
I work with the North Yorkshire Moors Railway on an ad hoc freelance basis to support marketing and fundraising campaigns. I was recently engaged to develop and implement a marketing campaign to raise funds for the charity. The campaign aimed to raise £200,000 to kick-start the restoration of The Green Knight locomotive. My role involved:Continue reading “Fundraising campaign for the North Yorkshire Moors Railway”
Promoting Wildlife and Heritage at Pocklington’s Primrose Wood
Proud to have recently completed an environmental marketing project, creating interpretation for Primrose Wood in Pocklington in the Yorkshire Wolds. The heritage and environmental interpretation includes signage, a leaflet, website content and a series of walks that I will lead in Spring 2026. The elements aim to inspire people to explore and discover the historyContinue reading “Promoting Wildlife and Heritage at Pocklington’s Primrose Wood”
Agency, freelancer or employee?
Should you work with a York PR agency, a York freelancer or employ someone? This is a conundrum faced by many businesses. I’ve worked in house managing a team and recruitment, I’ve appointed and managed PR and marketing agencies and have also worked for agencies as well as working freelance. I can give you aContinue reading “Agency, freelancer or employee?”
Securing TV coverage – Guy Martin, a WWI replica tank and World Origin Site Status
I recently helped the White Hart Hotel in Lincoln generate TV coverage to mark its receipt of World Origin Site status. Securing TV coverage is no mean feat. Here’s what I did to secure maximum coverage and my top tips if you’d like to secure TV coverage for your business. The event A plaque wasContinue reading “Securing TV coverage – Guy Martin, a WWI replica tank and World Origin Site Status”
A flexible pair of extra hands
As a marketing freelancer in Yorkshire, I’m flexible about how I work to suit the needs of your organisation. Many clients approach me because they have been awarded significant funding but don’t have the internal marketing resource to deliver. Some have had changes in their marketing team and want some help to get them throughContinue reading “A flexible pair of extra hands”
Evaluation of £10M Yorkshire’s Magnificent Journey Project
I’m busy writing up the final evaluation report for the 6 year £10 million Yorkshire’s Magnificent Journey project delivered by the North Yorkshire Moors Railway and funded primarily by the The National Lottery Heritage Fund. The project concludes in July 2024 having delivered a wealth of projects that have transformed the railway and its futureContinue reading “Evaluation of £10M Yorkshire’s Magnificent Journey Project”
New brand for the North Yorkshire Moors Railway
Thrilled to unveil a new brand for the North Yorkshire Moors Railway that I’ve been working on with the internal team at the railway and Manchester based branding agency Instruct Studio over the past 12 months. I’ve led the project – from developing the brief, to appointing the branding agency and coordinating the roll out.Continue reading “New brand for the North Yorkshire Moors Railway”
Emma Kate Farley Communications 